Ads for middle America

The year is 2025. I've noticed in the past 5 years that the vast majority of corporate advertising has heavily overweighted 'marginalized groups.' These American companies' marketing campaigns often display a token white character, but rarely ever a blonde-hair blue-eyed Caucasian. It seems comical. It seems insidious. It seems orchestrated. It's certainly fascinating.
​The question is: why?

what is an ad campaign?

An ad campaign is a coordinated set of advertisements, or marketing actions, that revolve around a single theme or message, distributed across various media platforms over a specific duration, with the goal of promoting a product, service, idea, or brand to a targeted audience. ​

what is a targeted audience?

A targeted audience is a specific group of people who are most likely to be interested in and benefit from a product, service, or message, defined by shared characteristics, demographics, interests, or needs. ​

case study: Target

Target's Marketing on Website (as of today 4-5-2025)